image description

Social Media

LiftOff is a trusted partner and advisor to dozens of organizations around the world. We deliver IT and Social Media solutions to firms with a focus on integrated and collaborative strategies that leverage both IT and Social Media expertise.

Our team is comprised of IT and SEO experts, collaborative project coordinators, editors and senior marketing specialists who are committed to delivering exceptional solutions to our clients.

Our Process Discover/Assess/Establish Goals
First, let's talk! We'll work with you to assess and understand the current environment and goals for the engagement. We seek to understand the current status with respect to social media programs, marketing objectives, SEO targets and current rankings, site traffic, and current marketing lead conversion. Working together, we will establish goals based on a 90-day cycle and begin the monitoring and analytics process immediately using a variety of online tracking tools.

SEO Audit, Target, Implement, and Analyze
Once the targets are identified, let us apply our SEO "awesome sauce" to your website. Our subject matter experts versed in the latest trends and strategies for search terms, keywords, and link quality. Social Media Optimization is a key factor in SEO as well. Google is obviously our primary target based on volume, but other engines are worth the added effort for targeting as well. Keyword and advertisement purchases are options that we will explore together.

Social Media Marketing, Growth, Refinement, Expansion
It's all about participating in the conversation, right? With this in mind, LiftOff will create and/or grow your company blog, create an editorial calendar, and create engaging content. We're on Twitter, Facebook and LinkedIn every day and have some amazing ROI stories to tell. LiftOff will help you understand the benefits to these marketing "must haves" and create your online presence here. Based on your business, there are other social media channels to examine as well. Perhaps you'd like to show Flickr photographs of the artwork your company sells, or maybe a YouTube video tour of the house you have for sale. Whatever your business, LiftOff will help you identify the channels where you must absolutely have a presence. If you already have an established social media presence, we will help you answer the question, "What's next?"

Content creation
Writing or coordinating the following: blog posts, articles, newsletters, communications materials, and material for social media channels. Many of these are SEO friendly techniques and will help with search rankings and site traffic. LiftOff can support this in various ways including ghost writing, providing multiple samples for drafting, and posting support. LiftOff works with SME editors and writers as needed. Need some help with traditional marketing and PR? We can work with the current Marketing/PR staff and explore writing news releases and distributing via news wire with follow up social media push. Creating inbound links will spread through social media and help with site traffic.

Customer Relations/Listening Post
Conversations are happening online right now about your company. Do you know what is being said? LiftOff will show you how to listen and engage your customers online. We will utilize tools such as Google alerts to jump in to these discussions. LiftOff can help manage, report, and respond to facilitate online engagement with the goal of building relationships and joining the conversation.

How are we doing? We will utilize a variety of measurement tools to gauge our success. We provide reports on metrics, and continually find ways to improve our performance using information from this data.

Connect with us!
Our community building and engagement experience will be a great asset to your firm. Give us a call to chat about how LiftOff can help you with your social media efforts - 410/419-1591.

Better yet, send us a Tweet! We're @LiftOffLearning